By helping our clients run tough, smart, tactical campaigns and producing award-winning TV and radio ads, Main Street enables candidates to define both themselves and the larger political debate. As media and strategic consultants, we work with your pollster to create and implement a cohesive, proactive and consistent message that develops a clear candidate image, takes the offense in the media and in the blogs, responds quickly and aggressively to crises and redefines the opposition.
We believe in a basic principle: winning campaigns are based on creative ads. Most people do not care about politics – and they hate political ads. Making matters worse, campaigns must compete not only with their opponents, but also with large corporations for airtime. The average congressional campaign may spend $1,000,000 on TV and radio ads over several months; Apple might spend that much for just a couple of weeks of advertising. That is why your ads must be clever, concise, humorous and unique – in short, they must demonstrate the originality and the creativity it takes to punch through a crowded TV market.
“Republicans admit that McIntyre’s ad strategy was far more effective. The incumbent touted his time as a Sunday School teacher and his endorsement from the NRA while also highlighting his work with military veterans.”
- Stuart Rothenberg, Rothenberg Political Report, on Rep. Mike McIntyre's 2012 re-election campaign (NC-7)
We accomplish this by creating compelling ads that use humor, music and pop culture references to connect with voters on an emotional level. Our ads neither look nor sound “political.” We have built our reputation by producing creative, strategic, and smart-looking ads that help our candidates win upset races against better-funded “front-runners”; our clients are often out-spent, but never out-hustled.
Main Street becomes far more than a strategic partner in your campaign; we become steadfast allies in battle focused almost single-mindedly on helping you win. Whether we are producing pitch-perfect ads or delivering seamless online-offline strategies, we have a record of success and a level of involvement that no other firm can match.
Unprecedented exclusivity. A team with a deeply passionate and personal commitment to our clients. Work that is honest and genuine, that moves and motivates people.
At Main Street, we strictly limit the number of clients we take on, and we get deeply involved in these races. Unlike other firms, we do not keep additional producers on staff; when you hire Main Street, you get David Heller and Bob Doyle. David writes each script, directs each shoot, and edits each spot personally. We pride ourselves on an exceptional level of client service, and that is how we have been able to build the best win-loss record in the Democratic Party.