| Featured Case Study |
 John Yarmuth
(D-Kentucky)
2008 Re-Election
In 2006, first-time candidate John Yarmuth defeated 10-year Republican incumbent Anne Northup, 52%-48%, despite being significantly outspent and receiving virtually no help from the DCCC. In 2008, Northup sought to reclaim her seat. Polling initially had the two candidates only 4 points apart, but Yarmuth was aggressive about telling his own story. The 2008 campaign ran 8 TV spots, 7 of which were positive. In the end, despite Northup spending more than a million dollars, Yarmuth coasted to a 60% victory.
 Yarmuth TV Ads
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The 60-second ad, Listening, was the first ad of the 2008 Yarmuth campaign. It shows how we defined the race by emphasizing John's many accomplishments in office. |
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"Darryl" |
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"New Day" |
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"Exceptional" |
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"Everything" |
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John talks about
Dave Heller
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“In challenging a five-term incumbent in 2006, I knew I had to make the case for change, but without sounding offensive. Dave Heller's ads allowed me to do that with humor, uniqueness, and a great visual quality.... I would not have won the election without the very distinctive and gorgeous ads that Dave Heller produced for my campaign.” |
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 Yarmuth Radio Ads |
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Baseball
 Dave Heller is also the president of Main Street Baseball, LLC, and co-owner with his friend Bob Herrfeldt, of The Quad Cities River Bandits, the Single-A affiliate of the 2006 World Champion St. Louis Cardinals, located in Davenport, Iowa. Heller also sits on the board of directors of the Midwest League.
Under the pair's leadership, the River Bandits have sparked a renewed interest in baseball in the Quad Cities. After selling naming rights to Modern Woodmen of America in a $4.5 million deal, Heller and Herrfeldt set about improving the 78-year old ballpark. They added many fun and exciting new features, including a hot tub, tiki bar and lounge, 80-foot long high-definition ribbon-board, concourse-level loge boxes, and a corn field from which the players are introduced! Newly renamed Modern Woodmen Park was voted the Midwest Leagues best ballpark by Baseball America and earned a five-star rating from BallparkDigest.com.
Since taking over, sponsorship sales, suite sales, ticket sales, and concession sales are all up significantly over the previous season; average per-game attendance in the first year under Heller increased by more than 56%, the largest such increase in Minor League Baseball. The River Bandits have also led one of sports most successful rebranding campaigns merchandise sales increased more than 400% over the previous season, sponsorships increased more than 64% and CNBC named the teams primary logo one of the top eight logos in all of minor league baseball.
And, of course, the team's TV and radio advertising were each awarded "Best in Baseball" by the folks at BallparkDigest.com. You can see some of those TV ads below:
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"Miss Baseball" |
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"Emily" |
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John Yarmuth "Different Direction"
Campaign Plan Development 
