| Featured Case Study |
 John Yarmuth
(D-Kentucky)
2008 Re-Election
In 2006, first-time candidate John Yarmuth defeated 10-year Republican incumbent Anne Northup, 52%-48%, despite being significantly outspent and receiving virtually no help from the DCCC. In 2008, Northup sought to reclaim her seat. Polling initially had the two candidates only 4 points apart, but Yarmuth was aggressive about telling his own story. The 2008 campaign ran 8 TV spots, 7 of which were positive. In the end, despite Northup spending more than a million dollars, Yarmuth coasted to a 60% victory.
 Yarmuth TV Ads
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The 60-second ad, Listening, was the first ad of the 2008 Yarmuth campaign. It shows how we defined the race by emphasizing John's many accomplishments in office. |
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"Darryl" |
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"New Day" |
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"Exceptional" |
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"Everything" |
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John talks about
Dave Heller
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“In challenging a five-term incumbent in 2006, I knew I had to make the case for change, but without sounding offensive. Dave Heller's ads allowed me to do that with humor, uniqueness, and a great visual quality.... I would not have won the election without the very distinctive and gorgeous ads that Dave Heller produced for my campaign.” |
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 Yarmuth Radio Ads |
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Our Clients
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Congressman
Allen Boyd
Democrat, Florida 2 - Watch
“When we were attacked with a negative ad, we went on with my Mom, who said she would wash my opponent's mouth out with soap -- and we went up six points in the polls!... When we got attacked at the end, within the last 10 days, 2 weeks of the campaign, David Heller was there to help us, he was on call, and he helped us answer those attacks, and we were successful.” |
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Congresswoman
Corrine Brown
Democrat, Florida 3 - Watch
“David Heller gives me a lot of personalized attention, a lot of hand holding, I'd recommend him 100%” |
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Congressman
Steve Cohen
Democrat, Tennessee 9 - Watch
“We've used Dave Heller on our ads, and we gotten more compliments on the composition and the content of our ads. People have come up to me on the street and marveled at how good the ads looked....I've had other media consultants in the past, but none as good as Dave Heller. He's an artist, he's a perfectionist, and he gets the job done.” |
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Congressman
Elijah Cummings
Democrat Maryland 7 - Watch
“When I look back on the campaign and I think about all the things that we did, the greatest thing we did was to hire David Heller, there is no doubt about it. I’ve said this about him to others and I know for fact that I would not be sitting here, in the Congress of the United States of America, if it were not for this great young man.”
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Congresswoman
Marcy Kaptur
Democrat Ohio 9 - Watch
“We’ve worked with other consultants and always ended up at the end of the line. I don’t know how that happened; they probably said, ‘Oh she wins, don’t pay too much attention to her,’ and we always thought we got the short end of the stick. With David Heller, we always thought we were the most important campaign. He got back to us, it was done on a timely manner, always courteously, and the product was exceptional.”
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Congressman
Dennis Kucinich
Democrat Ohio 10 - Watch
“It is a great creative production which you get our of Dave Heller and I'm glad to say that he was part of my campaign to get to the Congress of the United States and if he's part of yours he'll probably help you get here too, and then you'll have him to blame.” |
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Congressman
Ken Lucas
Democrat, Kentucky 4 - Watch
“Folks back in the Fourth Congressional District of Kentucky didn't give us much of a chance to win this race because a Democrat had not won in this district since 1964. So what we were looking for, and we think we found it in Main Street, was a consultant who would do something different, unusual and clever ... David Heller and Main Street seemed to understand better than the other Washington consultants what it took to elect a Democrat in the South. They thought outside of the box, and came up with an overall media strategy that was very, very successful for us. They were able to bring out the facts in a way that didn't seem too negative, and I'm telling you folks: It worked!” |
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Congressman
Mike McIntyre
Democrat, North Carolina 7 - Watch
“We were so pleased with the work that David Heller and Main Street Communications did that we were able to run our ad, a 60-second ad, that received rave reviews and was wildly popular throughout our campaign and people still remember that ad today.... David Heller takes not only a professional interest in doing the job right, but also a personal interest to make sure that he best portrays who you are as a candidate, and the issues that you want to address.” |
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Congressman
John Olver
Democrat Massachusetts 1 - Watch
“Main Street Communications put together the 'I've Been Everywhere' advertisement, which had the single most dramatic positive effect that I've ever seen in my five campaigns for Congress.... With this ad we won in every part of the district with over 70% of the vote, and I still hear from people today who remember that ad, and remember it very fondly.”
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Congressman
Collin Peterson
Democrat, Minnesota 7 - Watch
“David Heller and I have the same philosophy on this: if you go negative in the wrong kind of way, it can backfire on you, and one of the ways that you can make the point without that danger is with humor -- if you have the right kind of context, and we did that with a couple of ads and it worked...We went from 36% in there southern end of the district to 66%.” |
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Congressman
John Yarmuth
Democrat, Kentucky 3 - Watch
“In challenging a five-term incumbent in 2006, I knew I had to make the case for change, but without sounding offensive. Dave Heller's ads allowed me to do that with humor, uniqueness, and a great visual quality.... I would not have won the election without the very distinctive and gorgeous ads that Dave Heller produced for my campaign.” |
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Congressman
David Phelps
Democrat, Illinois 18 - Watch
“Main Street Communications said, 'Let's capitalize on your strengths.' It was music, gospel music, and being myself, and I really appreciated that. They did a "Pop-Up Video," a very innovative idea that said the working men and women are our strength, we put it out there in song, it connected, and I won.” |
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Governor
John Baldacci
Democrat Maine
“Main Street Communications understood who I was and what I wanted to portray in television and they did it, A-Plus.”
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John Yarmuth "Different Direction"
Campaign Plan Development 
