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David Heller
is widely regarded as one of the top political media consultants in the Democratic party. To read more about him, click here.
Featured Case Study
John Yarmuth
(D-Kentucky)
2008 Re-Election
In 2006, first-time candidate John Yarmuth defeated 10-year Republican incumbent Anne Northup, 52%-48%, despite being significantly outspent and receiving virtually no help from the DCCC. In 2008, Northup sought to reclaim her seat. Polling initially had the two candidates only 4 points apart, but Yarmuth was aggressive about telling his own story. The 2008 campaign ran 8 TV spots, 7 of which were positive. In the end, despite Northup spending more than a million dollars, Yarmuth coasted to a 60% victory. Yarmuth TV Ads
The 60-second ad, Listening, was the first ad of the 2008 Yarmuth campaign. It shows how we defined the race by emphasizing John's many accomplishments in office.
"Darryl"
"New Day"
"Exceptional"
"Everything"
John talks about
Dave Heller
“In challenging a five-term incumbent in 2006, I knew I had to make the case for change, but without sounding offensive. Dave Heller's ads allowed me to do that with humor, uniqueness, and a great visual quality.... I would not have won the election without the very distinctive and gorgeous ads that Dave Heller produced for my campaign.”
Our Radio Ads
Radio can be an important – and cost-effective – medium in many congressional districts, since it is especially impactful among commuters and rural voters who spend a lot of time in their cars. You will find that our radio ads are especially creative; we use humor, music, pop culture – anything to cut through the clutter of a crowded market and make a lasting impression with voters.
At Main Street, we specialize in effective, emotional – and targeted – radio ads. Because it can be more precisely targeted, radio can be a cost-effective way of building name ID among your target voters. Some firms take their TV ads and simply peel off the audio and call it a radio ad. We don't; we pay particular attention to radio, treat it differently than TV, and use it to help drive your free press.
John Yarmuth "Different Direction"
Campaign Plan Development 