Main Street not only has a proven record of winning the most hotly contested races; we have the best record among media firms in the Democratic Party helping our clients win contested open seat races for Congress. Overall, Main Street had the single best won-loss record of any Democratic media firm in the country in 2010 — and again in 2012!
In 2010, in the worst year for Democrats in six decades, our clients won five out of six “toss-up” races and 12 out of 14 overall. We helped Rep. Joe Donnelly (D-IN) become the only targeted Democrat in a four-state region (Illinois, Indiana, Ohio, Wisconsin) to win re-election – 14 of 15 targeted Democrats lost in these states, but while everyone else was losing, we helped re-elect Donnelly in a R+3 district – despite our being outspent on TV! We also helped re-elect two of the only three Southern “Blue Dogs” to win re-election despite being heavily targeted by the Republicans, U.S. Reps. Sanford Bishop (GA-2) and Mike McIntyre (NC-7). And we helped Rep. Raul Grijalva (AZ-7, Tucson) come from behind to win a toss-up race in Arizona.
In 2012, our clients did even better! They went on to win 10 out of 11 congressional races, including winning two of the four “reddest” House districts in the country to be won by a Democrat! We wrote and produced all of the TV and radio ads for U.S. Rep. Mike McIntyre (NC-7), who won the closest House race in the country (by 654 votes!) in a district where President Obama took just 39% of the vote. I also handled the media for Rep. Collin Peterson (MN-7), who won 61% in a district where the President won just 43%. Indeed, no Congressman ran further ahead of the President than did Collin. And no successful Democrat was outspent by a wider margin on the air than Congressman McIntyre!
“Both before and after Election Day, Republicans were quietly praising McIntyre’s operations as one of the best they had seen from either party.”
- Stuart Rothenberg, Rothenberg Political Report, on Rep. Mike McIntyre's 2012 re-election campaign (NC-7)
We also helped Rep. Alan Grayson (FL-9), who lost with another media consultant in 2010 by 19 points, come back to win a seat in 2012 by a whopping 24 points! His 43-point turnaround is, according to the House historian, the biggest electoral swing in the history of the House! And we helped both U.S. Rep. Marcy Kaptur (OH-9) and Rep. Jesse Jackson, Jr. (Il-2) win hotly contested Democratic primaries against now-former Members of Congress after redistricting forced them to run against former colleagues.
The common denominators in each of the aforementioned races were a smartly conceived, unconventional and well executed strategy and creative, attention-grabbing TV and radio ads.
At the statewide level, we have been equally successful. At the top of the ticket, in 2002, we helped then-Congressman John Baldacci become Governor of Maine. What made Gov. Baldacci’s win especially satisfying was that each of the six New England states (the most Democratic region in the country) held elections that year, and every other state elected a Republican governor. In 2006, we not only helped re-elect Governor Baldacci, we held his Republican opponent under 30% of the vote!
At the down-ballot level, our clients have won six out of seven down-ballot statewide races. Lieutenant Governor, Attorney General, Comptroller, Labor Commissioner, Secretary of State, even the State Supreme Court… we have helped our clients win statewide for each of these important offices. We helped elect the Attorneys General of both West Virginia and Ohio in 2006; the Ohio win was especially satisfying, as State Senator Marc Dann came from 36 points behind to defeat former Attorney General Betty Montgomery despite the fact that Montgomery had garnered more votes than anyone on the GOP ticket in each of the last two statewide elections.
We have a proven record of success helping clients win big-city mayoral races. In 2001, we handled two mayoral campaigns, Matt Driscoll in Syracuse and Jane Campbell in Cleveland – and both won! Driscoll became the first Democrat elected in Syracuse in twelve years, and Campbell the first woman ever to be elected Mayor of Cleveland. In Cranston, we helped City Councilman John O’Leary become the last Democrat to be elected Mayor. We also handled the media for the first African-American ever elected Mayor in St. Louis, Freeman Bosley, Jr. And in 2010, we helped businessman Greg Fischer, who had never before held public office, come from behind to become Mayor of the consolidated government of Louisville/Jefferson County, despite his having been outspent by more than a million dollars in the primary and again in the general.
We have had particular success helping elect minorities to Congress. Recent redistrictings have created many new seats with a plurality of minority voters, and we have helped our clients win repeatedly in these racially diverse districts. In 1998, we helped Michael Thurmond become the first African-American to be elected statewide in Georgia, then in 2002 and 2006 we helped him win re-election at the same time Democrats were losing the U.S. Senate seat and the governorship at the top of the ticket.
All told, David Heller has helped elect and re-elect more African-Americans to Congress than any media consultant in the country, including U.S. Reps. Frank Ballance (NC-1), Sanford Bishop (GA-2), Corrine Brown (FL-3), John Conyers (MI-13), Elijah E. Cummings (MD-7), Jesse Jackson, Jr. (IL-2), John Lewis (GA-5), David Scott (GA-13), Maxine Waters (CA-43) and Albert Wynn (MD-4). Heller also helped elect Rep. Raul Grijalva (AZ-7) in a majority-Hispanic district, in 2002, and helped him through a very difficult re-election in 2010. Additionally, Heller handles the media for the only two whites in Congress to represent majority-minority districts: U.S. Reps. Steve Cohen (TN-9) and Eliot Engel (NY-16).
The reason we win so often, especially when our competitors clients are losing open seat races with higher Democratic performance numbers, is simple: our strategies. We know that no two races are ever the same, so we never use a cookie-cutter mold with our candidates. Democrats today must run on a myriad of ideas and issues. With new ideas come new strategies to convey these ideas. We break the mold to maximize the ideas, vision, personality and record of our candidates, and provide each client with his or her own strategy and uniquely tailored creative media package. We have amassed the best won-loss record among media firms in the Democratic Party. And we have done it the old-fashioned way: by strictly limiting the number of clients we take on and getting deeply involved in our races.