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Mayor Greg Fischer (Louisville, KY): “All About”


The “desk ad” was the most talked-about campaign ad in Louisville in 2010. It used humor to introduce Greg to voters and convey his mesage about being the “Neighborhood Mayor” in a clever and humorous way. The ad helped Greg win this county-wide race 52%-48%, despite being outspent by more than $1 million in the primary and another $1 million in the general.

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