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Mayor Greg Fischer (Louisville, KY): “Unsinkable Spirit”


This first ad was our bio ad for Greg Fischer, a businessman who had never before held elective office. The ad laid out Fischer’s background, experience, and vision for the city. After it aired for 10 days, we went up 18 points in the polls and ultimately won the Democratic primary by 25 points — despite starting out in third place and being outspent by more than $1 million.

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