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Rep. Jesse Jackson, Jr. (IL-2): “Pam”

Sep
12

In the midst of an ongoing ethics investigation, Congressman Jesse Jackson, Jr., faced what The New York Times called “the most substantial challenge of his career.” Former Congresswoman Debbie Halvorson challenged him in a newly redrawn district that had its African-American population reduced from 68% to 53%. In addition, a Texas Super PAC spent nearly $100,000 against him.

Main Street responded with two emotional TV ads and a series of tough radio ads that helped Congressman Jackson seize control of the dialogue and, ultimately, go on to a much-bigger-than-expected 71%-29% win.

Roll Call said Jackson ran a “textbook, skilled campaign” and the Daily Kos called Jackson’s TV ads “emotional” and “powerful.”

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