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Rep. John Yarmuth (KY-3): “Afford”


At Main Street, we believe an attack ad is always more effective when we can use our opponent’s own words against him/her. In first-time candidate John Yarmuth’s 2006 upset of U.S. Rep. Anne Northup, we used Northup’s own words against her to help paint her as someone insensitive to average Kentuckians. This ad put her on the defensive and helped John to a 52% – 48% win.

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