In Ohio, the Republican-passed redistricting plan pitted two long-time Democrats, Reps. Marcy Kaptur of Toledo and Dennis Kucinich of Cleveland, against one another in the 2012 primary.
The district favored Kucinich: 65% is in the Cleveland media market while only 35% is in the Toledo market. Moreover, only 46% of the new district’s population were in Kaptur’s old district. Making matters worse, Kucinich outspent Kaptur overall and a Republican-controlled SuperPAC spent another $257,000 against her.
Nonetheless, with a series of factual but hard-hitting TV and radio ads, we were able to seize control of the dialogue and put Kucinich on the defensive. In a race that was billed as “too close to call,” Kaptur wound up winning by a whopping 17 points — 56% -39% in a 3-way race.