Radio can be an important – and cost-effective – medium in many political campaigns. It is a relatively efficient, impactful and inexpensive way for Democrats to reach many key demographic groups, especially African-Americans and Latinos. Because it can be more precisely targeted, radio can also be a cost-effective way of building name ID and delivering a message among voters who spend a lot of time in their cars, which makes it especially potent in districts with many commuters. You will find our radio ads are especially creative; we use humor, music, pop culture – anything to cut through the clutter of a crowded market and make a lasting impression. Here are just a few examples: